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Case Study
Opel adopted this approach on the Astra “Delta” program
and has yielded the following results;
Early agreement on Perceived Quality targets, between Opel and its
suppliers.
Interior Perceived Quality improved by 50%
Aggressive interior system cost targets met.
Control of development costs (overspend of 3% - industry average
25-30%).
Zero Perceived Quality Launch issues
30 000 vehicles ordered two months before launch.
World-Class Perceived Quality measurement tools were used throughout
development
to ensure that agreed levels of perceived quality were achieved.
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