We are what we buy...

Far from being a frivolous activity, shopping is how we reassure ourselves about our authenticity and very existence... the phrase "retail therapy" isn't a joke, it's a description of reality.
"We need regular exposure to fresh stimuli if boredom is to be avoided. Hence the importance of fashion as a mechanism for the regular and controlled introduction of 'new' products.
It is primarily desire that has brought goods into existence.“

Professor Colin Campbell
Guardian Unlimited
Thursday December 19, 2002